Topic

Data Brokers

Data Brokers covers businesses that collect, aggregate, sell, share, or otherwise make information about individuals available to others and the laws regulating those activities. This tag addresses data broker definitions, registration, transparency, consumer rights, deletion and opt-out requirements across jurisdictions, including California’s CCPA, data broker registration requirements, and the Delete Request and Opt-out Platform (DROP).

In the Matter of Cybba, Inc.

A practical analysis of CalPrivacy’s Cybba decision, addressing data broker registration under the Delete Act, targeted advertising and audience segmentation, and the growing importance of DROP in California’s data broker enforcement framework.

In the Matter of LocateSmarter, LLC

A practical analysis of CalPrivacy’s LocateSmarter decision, addressing data broker registration, the CCPA’s data minimization principle, and why businesses cannot require consumers to provide sensitive personal information to exercise the right to opt out of sale or sharing.

The Delete Act: California’s New Framework for Data Broker Accountability

California's Delete Act transforms data broker regulation into a comprehensive operational compliance framework. Learn who qualifies as a data broker and how to comply with registration, disclosure, deletion, audit, and ongoing governance obligations.

In the Matter of ROR Partners, LLC

A practical analysis of CalPrivacy's ROR Partners decision, explaining why custom audiences, inferred profiles, and behavioral segments can constitute the sale of personal information and trigger California's data broker registration requirements.

Sorrell v. IMS: Because Nothing Says ‘Freedom of Speech’ Like Selling Your Prescription Records

Can the sale of prescription records be protected by the First Amendment? This analysis explores Sorrell v. IMS Health, one of the Supreme Court's most influential—and controversial—privacy and commercial speech decisions.

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