Topic

Delete Request and Opt-out Platform (DROP)

Delete Request and Opt-out Platform (DROP) is California’s centralized system that allows consumers to submit a single request directing registered data brokers to delete their personal information. This tag covers DROP requirements, consumer deletion requests, data broker compliance, exemptions, verification, and enforcement under California’s Delete Act, the CCPA, and related regulations administered by the California Privacy Protection Agency (CPPA).

In the Matter of Cybba, Inc.

A practical analysis of CalPrivacy’s Cybba decision, addressing data broker registration under the Delete Act, targeted advertising and audience segmentation, and the growing importance of DROP in California’s data broker enforcement framework.

In the Matter of LocateSmarter, LLC

A practical analysis of CalPrivacy’s LocateSmarter decision, addressing data broker registration, the CCPA’s data minimization principle, and why businesses cannot require consumers to provide sensitive personal information to exercise the right to opt out of sale or sharing.

The Delete Act: California’s New Framework for Data Broker Accountability

California's Delete Act transforms data broker regulation into a comprehensive operational compliance framework. Learn who qualifies as a data broker and how to comply with registration, disclosure, deletion, audit, and ongoing governance obligations.

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