Marketing

Marketing raises important privacy, data protection, and consumer protection issues in the U.S. and EU. Explore guidance on email and direct marketing, consent and opt-out requirements, CAN-SPAM, GDPR and ePrivacy rules, targeted advertising, cookies and tracking technologies, profiling, sale and sharing of personal data, AI-powered marketing, consumer rights, and regulatory enforcement affecting businesses and marketers.

The CAN-SPAM Act Explained: A Practical Guide to U.S. Email Marketing Compliance

The CAN-SPAM Act establishes the federal rules governing commercial email in the United States. This practical guide explains who the law applies to, the seven core compliance requirements, FTC enforcement trends, penalties, and best practices for building a compliant email marketing program.

In the Matter of ROR Partners, LLC

A practical analysis of CalPrivacy's ROR Partners decision, explaining why custom audiences, inferred profiles, and behavioral segments can constitute the sale of personal information and trigger California's data broker registration requirements.