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What is New York’s Synthetic Performer Disclosure Law?

What is New York’s Synthetic Performer Disclosure Law?

New York's Synthetic Performer Disclosure Law requires advertisers to disclose when commercial advertisements use AI-generated synthetic performers. This article explains who the law applies to, its key requirements, exceptions, penalties, and practical compliance considerations.
Lydia 04 Jul 2026
When “Aggregated” Isn’t Anonymous: The New York Attorney General Pushes the Boundaries of App Data Disclosures

When “Aggregated” Isn’t Anonymous: The New York Attorney General Pushes the Boundaries of App Data Disclosures

The New York Attorney General’s Matis case shows that “aggregated” data is not necessarily anonymous. If a third party can de-aggregate and re-identify individuals, the sharing should be disclosed—and contracts should expressly prohibit re-identification.
Lydia 14 May 2019

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