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Privacy Notice

A collection of 3 issues

In the Matter of Cybba, Inc.

A practical analysis of CalPrivacy’s Cybba decision, addressing data broker registration under the Delete Act, targeted advertising and audience segmentation, and the growing importance of DROP in California’s data broker enforcement framework.

California v. Delta Air Lines: Why a Website Privacy Policy May Not Cover a Mobile App

California’s lawsuit against Delta Airlines shows why mobile apps need privacy policies that clearly address their data practices—and how federal preemption can limit state enforcement even when an app allegedly fails to comply with CalOPPA.

When “Aggregated” Isn’t Anonymous: The New York Attorney General Pushes the Boundaries of App Data Disclosures

The New York Attorney General’s Matis case shows that “aggregated” data is not necessarily anonymous. If a third party can de-aggregate and re-identify individuals, the sharing should be disclosed—and contracts should expressly prohibit re-identification.