Topic

Advertising

Advertising increasingly intersects with privacy, data protection, consumer protection, and AI regulation in the U.S. and EU. Explore guidance on targeted and behavioral advertising, cookies and tracking technologies, profiling, consent and opt-out requirements, sale and sharing of personal data, sensitive and children's data, ad tech, dark patterns, AI-powered advertising, and regulatory enforcement affecting advertisers, publishers, and digital platforms.

Beyond the Privacy Notice: Transparency for Connected and AI-Enabled Devices

AI is transforming the Internet of Things (IoT)—and the rules for explaining it. From connected devices and robots to chatbots and AI-driven advertising, this article explores emerging transparency requirements and practical approaches to AI-ready disclosures.

New Jersey’s Bot Disclosure Law Explained: When Automated Accounts Must Identify Themselves

New Jersey’s bot disclosure law requires certain automated accounts to identify themselves when communicating with people in the state about commercial transactions, real estate, or elections. Learn who and what the law covers, when disclosure is required, and how to comply.

What is New York’s Synthetic Performer Disclosure Law?

New York's Synthetic Performer Disclosure Law requires advertisers to disclose when commercial advertisements use AI-generated synthetic performers. This article explains who the law applies to, its key requirements, exceptions, penalties, and practical compliance considerations.

In the Matter of Disney DTC, LLC and ABC Enterprises, Inc.

The Disney CCPA settlement signals a shift from formal compliance to architectural compliance. Learn why opt-out rights must function across accounts, devices, services, and ad-tech ecosystems—not just exist on paper.

In the Matter of ROR Partners, LLC

A practical analysis of CalPrivacy's ROR Partners decision, explaining why custom audiences, inferred profiles, and behavioral segments can constitute the sale of personal information and trigger California's data broker registration requirements.

When “Aggregated” Isn’t Anonymous: The New York Attorney General Pushes the Boundaries of App Data Disclosures

The New York Attorney General’s Matis case shows that “aggregated” data is not necessarily anonymous. If a third party can de-aggregate and re-identify individuals, the sharing should be disclosed—and contracts should expressly prohibit re-identification.

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